Another great challenge for today’s web design community is how to get a maximum effectiveness from a advertising campaign. Banners are generally a domain of the web site design industry. Some types of banners are conventionally recognized to be standard in the web design community and in most of the web site design companies ready templates are widely offered. However there comes a time when the standard ideas must step off and let progressive visions take their place. The structure of the web design community becomes more complex brought out by the tendency of the Internet occupying a greater place in our lives. Banners are important advertising tools communicating the presence of all new to the great audience of the web.

An effective banner design can make the difference between an unsuccessful and successful banner ad campaign.

• Use animation.
  A quick-to-download animation can greatly increase a banner's CTR. Animation must be used very carefully since the purpose of the animation is to attract visitors, not to irritate them.
  
  
• For animated banners, these general guidelines apply:
  
  • The animation should be subtle enough to attract attention but should not be so ostentatious as to interfere or clash with the design of the web page you are advertising on.
    
  • An animation that loops endlessly tends to irritate visitors. Have the animation loop 7-10 times, leaving the main message on the last animation frame.
    
  • Conversely, some visitors will stop a web page from loading before the banner animation has loaded, leaving only the first frame. Thus, it might be a good idea to have your message come across in your first frame if you know that the web page you are advertising on has a long download time.



• Feature a call to action.
  Placing a "Click here" or "Submit" graphic image on your banner can significantly improve your CTR.
  
  
• Use bright colors.
  Blue, yellow, and green banners have a higher CTR than black-and-white banners. Use the color red sparingly.
  
• Use the word "Free" in your banner.
  Depending on what's offered, the word "free" can increase CTRs. For example, offering a free software demo gets a good response. Offering free money arouses suspicion since people will want to know what the catch is.
  
  
• Give a benefit for clicking on your banner.
  For example, "Do you want more traffic?" or, "Need help with taxes?" The answer to the question will be on your web site.
  
  
• Keep the message short.
  Simple banners have higher CTRs than unfocused, wordy banners.
  
  
• Link the banner to a specific page.
  When people click on the banner, they want to go directly to the web page that has the information they want. Your visitors do not want to go to your home page and have to hunt for the information.
  
  
• Refresh or change your banners frequently.
  Studies have shown that CTRs drop significantly after 2 weeks. The CTR usually increases when a new banner appears.

To find the most effective banner design for your business, you must go through a period of testing. Testing means that you run a banner over a period of time and measure the results (i.e. CTRs and resulting sales). Then you change one thing about the banner design, such as a color or a font change, and run that banner over a period of time and measure the results. The banner designs that result in the most sales should be the types of banners you use for your banner campaigns.

Viaden Inc is one of the leading companies in contemporary web design community and our banners sell themselves - experienced designers who know what gets the click. We will bring brand name familiarity to all who visit this site and this familiarity will stay with the viewer for months. You can order a banner for yourself and select among the huge variety we offer, if you click here.